Sound Makes You Look
Immersive Audio Effects for Augmented Reality Skoda Fabia Promotional Display
“Sitting on an actual seat from an real Fabia, which had itself been augmented with vibrating force feedback and immersive audio, I watched in awe as I appeared on that very screen, and the panels of “my” new Fabia flew in to place around me. As they did, the seat shuddered so realistically that I almost cowered as the roof came down. Almost.”
The Feonic Invisible Speaker sits in the little green box under the seat. Providing immersive audio to engage the public with a more realistic experience. No visible loudspeakers, wires or grilles – just sound.
Enigma – http://www.enigmacode.co.uk/home/
CURB – http://www.curbmedia.com/our-work
Reviews and Information
http://www.techradar.com/news/car-tech/now-you-can-drive-a-virtual-skoda-1284262
http://www.marketingmagazine.co.uk/article/1333446/skoda-employs-augmented-reality-outdoor-campaign
“Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customise a Skoda Fabia”.
“Whilst sat in the Skoda Fabia seat, you get to feel the process also, thanks to the powerful speakers installed to give you the full immersive experience. This is certainly a new way and the first of its kind in UK media, using augmented reality to help customers experience a product in a fun and engaging way”.
http://www.autoexpress.co.uk/skoda/fabia/90375/spec-your-augmented-reality-skoda-fabia-at-waterloo
Co-founder of Enigma (the company organising the display) Andrew Newman said of the installation: “In this world-first, members of the public will have the chance to design their own car from scratch in real time as easily as if they were in a video game. This truly expresses the art of customer control as their enjoyment remains at the centre of this event.”
Andrew Newman, co-founder of Enigma, the interactive digital agency responsible for the technical wizardry, explained that it had taken 50 hours of work on the animation to have the AR Skoda build itself around the driver on the big screen.
Uniquely, Skoda’s interactive booth is using an app to make the colour selections, before combining that with the green screen driver, and running it all up onto the huge advertising display.
“In this world-first, members of the public will have the chance to design their own car from scratch in real time as easily as if they were in a video game,” said Newman.
“This truly expresses the art of customer control as their enjoyment remains at the centre of this event as we see their creation literally build around them on Europe’s largest advertising screen.”
Immersive Audio Speakers by Feonic
Feonic immersive audio speakers enhance the experience with sound effects created from within the materials of the display stand. No visible speakers or wires and limited sound pollution. The sound is controllable to exactly where you want it.
