“Store designers often think only visually which is why a retail store sound system can be neglected during the planning process despite the fact that the right music complements the brand identity… the prerequisite is that store design and the sound system harmonize and loudspeakers are mounted inconspicuously.”
Whispering Window draws customers to stores and entices them into buying
“Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music…”
Design Director of Feonic, Brian Smith explains:-
“Campaign and seasonal activity is most popular for the addition of sound. Transmitting over a short distance across the pavement, or sidewalk, enables a non-polluting sound field to be created just in front of the window, but importantly all along its length”, Smith adds, “Even escalators or regular staircases have been transformed into sound zones.”
Boosting attractiveness and interaction with the store window
According to a study by RMS – Instore Research International, the use of Whispering Windows boosts the attractiveness and interaction with the store window by 56 percent. Smith explains:
“’Glancers’ (i.e. less than 2 seconds of interaction) increased by 58 percent and ‘Stoppers and Lookers’ (i.e. more than 3 seconds of interaction) increased by 49 percent. Footfall and sales increase consistently by 40 – 50 percent in the first week of a campaign. These statistics have been repeated by our customers regularly in different regions of the world.”
How the Best Innovation in Retail Store Sound System Technology Works
Instead of using a moving coil and magnet we use a really powerful smart material to deliver a micro-vibration of around 20 microns (half a human hair) to deliver a bandwidth of 80Hz – 20KHz when driving a resonant panel – i.e. a window.
A traditional actuator or speaker would require a vibration of over 2000microns to achieve the same result at 80Hz.
Put more simply: unbox our surface speaker drive; stick our supplied sticky pads to your store window, 18 inches or so from the corner; mount the drive to the window. Wire up to a typical amplifier and sound system (we can supply the perfect amplifier). And now play your music, sound effects or voice messages.
Most larger windows need two F1Pro drives but smaller windows may work well with our F4 range. Learn more about our speaker technology by visiting our main website technology page.
A Germany based trade publication to bridge the gap between retail store equipment suppliers and the end user retail stores. A publication that is “open to find ingenious ideas and implementations all about stores for our readers”.
In the full article, Melanie Günther, explores the benefits of a retail store sound system designed to attract customers attention who might otherwise walk on by.