{"id":211,"date":"2011-10-14T14:12:33","date_gmt":"2011-10-14T14:12:33","guid":{"rendered":"http:\/\/blog.feonic.com\/?page_id=211"},"modified":"2026-04-28T15:08:34","modified_gmt":"2026-04-28T15:08:34","slug":"attract-customers-using-store-windows","status":"publish","type":"page","link":"https:\/\/www.feonic.com\/blog\/whispering-window\/attract-customers-using-store-windows\/","title":{"rendered":"The Best Ways to Attract Customers Attention?<br>Improve Your Retail Window Display with Sound<br>Sales Boost by up to 40%"},"content":{"rendered":"<p><strong>How do you get customers into your store in one easy step? <br>Answer: Use sound to attract attention<\/strong><\/p>\n<p>All shop managers need to consider the best ways to attract new customers. You put a lot of effort into your store window displays. But that effort and expense is wasted if people walk past without even glancing.<\/p>\n<div id=\"attachment_2113\" style=\"width: 1075px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2113\" src=\"http:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/storefront-window-display-attracting-attention.jpg\" alt=\"Storefront Window Display Attracting Attention\" class=\"size-full wp-image-2113\" width=\"1065\" height=\"473\" srcset=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/storefront-window-display-attracting-attention.jpg 1065w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/storefront-window-display-attracting-attention-200x89.jpg 200w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/storefront-window-display-attracting-attention-400x178.jpg 400w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/storefront-window-display-attracting-attention-768x341.jpg 768w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/storefront-window-display-attracting-attention-870x386.jpg 870w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/storefront-window-display-attracting-attention-150x67.jpg 150w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\" \/><p id=\"caption-attachment-2113\" class=\"wp-caption-text\"><strong>Crowds go Wow. Storefront Window Performance. Audio inside and out by Feonic<\/strong><\/p><\/div>\n<h2>The High Street is Struggling. You Need Every Edge You Can Get<\/h2>\n<p>Engage as many senses as possible using high quality sound provided by Feonic Whispering Window\u00ae. And once you have people&#8217;s attention, appeal to multiple senses with an exciting interactive audio visual experience.<\/p>\n<blockquote>\n<p>&nbsp;&nbsp;stunning results&#8230; 40% increase in sales&#8230;<br>Kevin Scully, Visual Merchandising Manager, Peter Jones Department Store, London<\/p>\n<\/blockquote>\n<div id=\"attachment_1650\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1650\" class=\"wp-image-1650 size-full\" src=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/heals-animatronic-store-window-1200.jpg\" alt=\"Retail Store Window Display Designed to Attract Customers Attention\" width=\"1200\" height=\"400\" srcset=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/heals-animatronic-store-window-1200.jpg 1200w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/heals-animatronic-store-window-1200-200x67.jpg 200w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/heals-animatronic-store-window-1200-400x133.jpg 400w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/heals-animatronic-store-window-1200-768x256.jpg 768w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/heals-animatronic-store-window-1200-870x290.jpg 870w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/heals-animatronic-store-window-1200-150x50.jpg 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-1650\" class=\"wp-caption-text\"><strong>A Retail Store Window Display Designed to Attract Customers Attention with Sound. Can you spot the drives?<\/strong><\/p><\/div>\n<p><!-- Videos suspended. \n\n\n<h2>\u2018Department Store sales increase of over 40%\u2019 - Measure the Difference<\/h2>\n\n\n\nA third party consultant, UK-based Retail Marketing Services, videoed a store front area using the Whispering Windows system. The video dramatically shows the difference in consumers' reactions to the window display when it is playing music vs. traditional, non-audio displays. The results were amazing! Watch the video below.\n\n\n<div>\n\n\n<h2>Retail Marketing Services Research - watch the heads turning<\/h2>\n\n\n<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/o9VFIQZagmo?rel=0\" width=\"474\" height=\"355\" frameborder=\"0\"><\/iframe>\nAttracting Customers into your store or shop using Whispering Window<\/div>\n\n\n--><\/p>\n<h2>Benefits: with subtle and unobtrusive audio your store windows can:<\/h2>\n<ul>\n<li>create an interactive or video window display to attract customers<\/li>\n<li>enhance people&#8217;s shopping experience by creating a subtle ambience<\/li>\n<li>appeal to another sense beyond the visual<\/li>\n<li>and can become part of your in-store sales and retail marketing strategy<\/li>\n<li><strong>boost sales up to 40% in the first week of a promotional campaign<\/strong>.<\/li>\n<\/ul>\n<h2>Imagine this TV Window Display without Sound. Pointless?<\/h2>\n<p>Often our clients just need a subtle sound effect. A sports shop selling tennis gear plays the sound of tennis balls being hit. Another store window just whispers &#8220;pssst&#8221; when a motion sensor detects a person walking by.<\/p>\n<div id=\"attachment_712\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-712\" class=\"wp-image-712 size-full\" src=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2012\/08\/BlogWWSelfridges2.jpg\" alt=\"Attract Attention to TV Window Display for Storefront\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2012\/08\/BlogWWSelfridges2.jpg 640w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2012\/08\/BlogWWSelfridges2-200x133.jpg 200w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2012\/08\/BlogWWSelfridges2-400x267.jpg 400w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2012\/08\/BlogWWSelfridges2-150x100.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-712\" class=\"wp-caption-text\"><strong>Our Surface Speakers are attached inside the bottom left and right of a window. Break down the glass barrier between people and your TV Window Display<\/strong><\/p><\/div>\n<p>Feonic audio drives are an improvement over traditional box speakers, which are:<\/p>\n<ul>\n<li>intrusive and unattractive<\/li>\n<li>vulnerable to damage from the elements or vandalism<\/li>\n<li>and loudspeakers are very hard to install, drilling through brick or window frames may not appeal. Feonic Surface Speakers are Peel and Stick, or screw mounted. Install in minutes<\/li>\n<\/ul>\n<blockquote>\n<p>After installing Whispering Windows into our store front, the number of people who stopped to view our window displays <strong>increased by nearly 50 percent*<\/strong>. We were very pleased that sales of our audio and television merchandise featured in the window increased significantly. &#8230;stunning results&#8230; <strong>40% increase in sales<\/strong>&#8230;<br><strong>Kevin Scully, Visual Merchandising Manager, Peter Jones, London<\/strong><\/p>\n<\/blockquote>\n<h2>Not just for shop windows &#8211; turn any surface into a speaker &#8211; and build attention grabbing audio visual effects<\/h2>\n<div id=\"attachment_1716\" style=\"width: 1150px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.feonic.com\/2015\/skoda-fabia-launch-true-media-first-enigma-limited\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1716\" class=\"wp-image-1716 size-full\" src=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/made-you-look-augmented-reality-90.jpg\" alt=\"Attract customers attention and engage with audio effects\" width=\"1140\" height=\"260\" srcset=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/made-you-look-augmented-reality-90.jpg 1140w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/made-you-look-augmented-reality-90-200x46.jpg 200w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/made-you-look-augmented-reality-90-400x91.jpg 400w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/made-you-look-augmented-reality-90-768x175.jpg 768w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/made-you-look-augmented-reality-90-870x198.jpg 870w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2015\/02\/made-you-look-augmented-reality-90-150x34.jpg 150w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><p id=\"caption-attachment-1716\" class=\"wp-caption-text\"><strong>The best way to attract attention is to involve multiple senses. Sound effects engage the public in this augmented reality interactive sales promotion<\/strong><\/p><\/div>\n<p>Develop an in-store retail marketing strategy using audio to attract shoppers attention. Persuade them of the quality of your goods or service in an exciting and innovative way. Perhaps draw attention to a specific sale item; or introduce the benefits of a new product; or more generally to build brand awareness.<\/p>\n<p>Our surface speaker technology evenly distributes sound across any solid surface and can be tied into any retail promotion throughout your store. The sound need not be loud or annoying or tinny. Feonic Surface Speakers are small, easily hidden and can be used on any solid surfaces such as:<\/p>\n<ul>\n<li>Glass windows, perspex, metal, drywall (plasterboard) and other resonant surfaces<\/li>\n<li>Endcaps, shelves, kiosks, and other hard surface furnishings<\/li>\n<li>Walls, floors, ceilings, partitions<\/li>\n<li>as in the Skoda &#8211; Made You Look campaign our surface speakers were built into the base of the seat to provide sound effects of a car being built around a person sitting in a mock up green screen environment<\/li>\n<\/ul>\n<p><strong>Consider also that installation and removal is easy and there are no grilles. You can move the drive, amplifier and sound source around your store for particular promotional campaigns.<\/strong><\/p>\n<div id=\"attachment_2099\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2099\" src=\"http:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/retail-store-sound-system-speakers.jpg\" alt=\"Retail Store Sound System Speakers\" class=\"size-full wp-image-2099\" width=\"500\" height=\"297\" srcset=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/retail-store-sound-system-speakers.jpg 500w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/retail-store-sound-system-speakers-200x119.jpg 200w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/retail-store-sound-system-speakers-400x238.jpg 400w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/retail-store-sound-system-speakers-150x89.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-2099\" class=\"wp-caption-text\"><strong>Surface Mount Speaker Technology. Turns windows, walls, floors and more into immersive surround sound speakers. And easily hidden by <\/strong><b>vinyl decals<\/b><\/p><\/div>\n<h2>Vandal Resistant Speakers : Robust : Noise Pollution Free. Easy to Use<\/h2>\n<p>Whispering Windows can also be used outside as it is weather and tamper resistant. The audio drive is inside or underneath or behind the &#8216;sounding&#8217; surface. Peel and stick on glass and perspex. Mount with 4 screws on other surfaces such as wood, drywall, metal, plastic.<\/p>\n<p>Simply use amplifiers (which we can supply) and use ordinary sound sources like mp3 players, cd players, TV audio out etc. Provide your own audio or play the music to accompany the video for a TV Window Display. Or play sound effects or even voice promotions, helpful messages or warning messages.<\/p>\n<h2>Boost Your Sales with a Whispering Window\u00ae Retail Marketing Campaign by:<\/h2>\n<div id=\"attachment_2111\" style=\"width: 410px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2111\" src=\"http:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/social-media-sharing-interactive-event-400x266.jpg\" alt=\"Retail Store Attracting Attention with Sound\" class=\"wp-image-2111 size-medium\" width=\"400\" height=\"266\" srcset=\"https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/social-media-sharing-interactive-event-400x266.jpg 400w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/social-media-sharing-interactive-event-200x133.jpg 200w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/social-media-sharing-interactive-event-150x100.jpg 150w, https:\/\/www.feonic.com\/blog\/wp-content\/uploads\/2016\/09\/social-media-sharing-interactive-event.jpg 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-2111\" class=\"wp-caption-text\">Retail Store Window Attracting Attention with Sound<\/p><\/div>\n<ul>\n<li>Giving your Visual Merchandisers \/ Window Dressers a new way to entice consumers<\/li>\n<li>Building brand and image awareness (Sensory Branding)<\/li>\n<li>Accompanying signage or other audio visual (AV) elements such as an interactive video window display<\/li>\n<\/ul>\n<hr>\n<div style=\"margin-bottom: 40px;\">\r\n<h3>Up to 40% Uplift in Sales.<br>How long will you let your potential customers idle by?<br>How to Buy<\/h3>\r\n<p>Purchase direct from Feonic or from our resellers. Call T: +44 (0)1482 806 688 (UK office hours) or email <a href=\"mailto:info@feonic.com?subject=Enquiry from Blog\" onclick=\"__gaTracker('send', 'event', 'email', 'from BlogGCB', 'info@feonic.com');\">info@feonic.com<\/a> for details.<\/p>\r\n<h3 style=\"margin-bottom: 0px; margin-top: -40px;\"><strong>Visit our <a href=\"https:\/\/www.feonic.com\/buy-audio-drives\" onclick=\"__gaTracker('send', 'event', 'LinkfromBlog', 'Store', 'fromGCB');\">Online Store for Off the Shelf Audio Solutions<\/a><\/strong><\/h3>\r\n<\/div>\n<p class=\"contact\">We&#8217;ll help you find the best ways to attract customers attention. And we can put you in touch with terrific partners who are experts in building an entire interactive window display experience.<\/p>\n<p class=\"contact\">See our <a title=\"Whispering Window Blog Posts\" href=\"http:\/\/www.feonic.com\/blog\/category\/whispering-window\/\">blog posts for Retail solutions<\/a>.<\/p>\n<p class=\"contact\">Visit our main website for <a href=\"http:\/\/www.feonic.com\/retail-window-displays-with-sound\">more whispering window case studies<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>How do you get customers into your store in one easy step? Answer: Use sound to attract attention All shop managers need to consider the best ways to attract new customers. You put a lot of effort into your store window displays. But that effort and expense is wasted if\u2026<\/p>\n<p class=\"continue-reading-button\"> <a class=\"continue-reading-link\" href=\"https:\/\/www.feonic.com\/blog\/whispering-window\/attract-customers-using-store-windows\/\">Continue reading<i class=\"crycon-right-dir\"><\/i><\/a><\/p>\n","protected":false},"author":4,"featured_media":2111,"parent":1938,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-211","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to attract customers to your store? 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