{"id":1087,"date":"2013-02-14T13:16:19","date_gmt":"2013-02-14T13:16:19","guid":{"rendered":"http:\/\/blog.feonic.com\/?p=1087"},"modified":"2019-11-07T12:04:12","modified_gmt":"2019-11-07T12:04:12","slug":"interactive-window-display-audio","status":"publish","type":"post","link":"https:\/\/www.feonic.com\/blog\/interactive-window-display-audio\/","title":{"rendered":"Interactive Window Display with Audio – Making Heads Turn at Heal’s Department Store"},"content":{"rendered":"

\"Animatronic<\/p>\n

As part of a re-launch campaign for Heal\u2019s Mattresses website, the iconic home furniture retailer is launching an interactive window display at its flagship Tottenham Court Road store. With sound to help passers-by take maximum notice of what\u2019s on show.<\/p>\n

The creative display, which has launched in time for Valentine\u2019s Day, features three separate bedroom scenes, each including a television playing well-known film footage as supplied by Warner Bros Entertainment. People passing the store will be able to not only watch but hear the films thanks to Feonic\u2019s Whispering Window invisible speakers. Feonic’s uniquely powerful transducers convert the windows into speakers in minutes, enabling the film track to be heard both inside and outside the store.<\/p>\n

Interactive Window Display can be heard as well as seen<\/h2>\n

\u201cIt\u2019s the first time we are launching a window display that can be heard as well as seen and we really think this will make heads turn<\/em>,\u201d<\/strong><\/p><\/blockquote>\n

confirms Ben Rhodes, visual display manager of Heal\u2019s<\/a>. \u201cWe are very proud of our 200-year heritage of making beds and mattresses and so to mark the re-launch of the Heal\u2019s Mattresses website, I wanted to create something extra special. Each bedroom scene will be hidden by curtains, which will automatically open in sequence akin to those you have in cinemas or theatres. A clip from an iconic film will then be played for passers-by to enjoy. When finished, the next display will then open, and so a new film clip can be enjoyed<\/em>.\u201d<\/p>\n

Warner Bros Entertainment has provided seven-minute clips of two classic love films \u2018Gone with the Wind\u2019 and \u2018Casablanca\u2019, plus footage from a classic edition of the cartoon \u2018Tom and Jerry\u2019.<\/p>\n

Added Ben Rhodes; \u201cThe discovery of Feonic\u2019s Whispering Window technology has really brought this whole project to life. <\/em><\/p>\n

In a matter of seconds, the speakers were attached to the windows…<\/em><\/strong><\/p><\/blockquote>\n

without any intrusive installation or potentially damaging external fixings. It was just so easy. As soon as we started testing the drives, people were stopping at the window as they could hear the test audio \u2013 it was great to see and so I look forward to seeing the results once we launch the showcase bedroom display<\/em>.\u201d<\/p>\n

\"Retail

Massively high power Surface Mount Speaker Technology. Turns windows, walls, floors and more into immersive surround sound speakers<\/strong><\/p><\/div>\n

The Feonic installation has been engineered by Prask Sutton at 76MsMA, the multisensory marketing and advertising consultancy, which is experienced in designing, installing and engineering audio and visual installations for a wide range of retailers. This includes a recent performance by singer-songwriter Delilah at Topshop on Oxford Street where the artist performed inside the store window with fans able to hear the music outside using Whispering Window. No costly outdoor sound equipment.<\/p>\n

Brian Smith, Feonic\u2019s CEO added: \u201cWe are excited to be involved in another fantastic project at a prominent retail site. Since Whispering Window launched almost ten years ago, we have never seen such a high demand from retailers in integrating audio into their marketing and sales displays. Ultimately, it is a great way of attracting additional interest from shoppers and so we are pleased to be supporting Heal\u2019s make a memorable impression with its new interactive window display<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of a re-launch campaign for Heal\u2019s Mattresses website, the iconic home furniture retailer is launching an interactive window display at its flagship Tottenham Court Road store. With sound to help passers-by take maximum notice of what\u2019s on show. The creative display, which has launched in time for Valentine\u2019s\u2026<\/p>\n

Continue reading<\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":1650,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[10,12,16],"tags":[27,28,24,25,31,32,30,26,37,29],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-retail","category-whispering-window","tag-audio","tag-experiential","tag-feonic","tag-heals","tag-marketing","tag-retail-2","tag-speakers","tag-warner-bros","tag-whispering-window","tag-windows"],"yoast_head":"\nInteractive Window Display with Sound. 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