Interactive Audio Visual Display : Fashion Arts Collusion : Selfridges

Interactive Retail Fashion Display

Giant Interactive Audio Visual Display behind a window. Turn the Window into a Speaker

Launch of interactive audio visual display in London’s Selfridges store window. By Freehand, creators of audio visual content and supporting systems. This to showcase the British Fashion Council’s ‘Britain Creates 2012: Fashion & Art Collusion’ and Women’s Designer Galleries projects. These celebrate the longstanding relationships between fashion designers and visual artists.

Interactive Audio Visual Display Video Wall

Sound Transducer attached to window

One of a pair of Feonic F1.3 Sound Transducers turning glass into a stereo speaker

In order to attract the attention of more passers-by, Freehand converted the store windows into speakers. Uniquely, only Feonic’s Whispering Window invisible audio equipment can meet this requirement. The current video walls preview exclusive work by some of the featured artists who have been involved in the Britain Creates 2012 project. By integrating Whispering Window, the entire window becomes a speaker. Meaning passers-by are able to hear, as well as enjoy watching, the interactive visual display.

Commenting on the project, Mike Fabian from Freehand said,

“We were commissioned to create two window displays in Selfridges to showcase the British Fashion Council’s ‘Britain Creates 2012’ project. With the store wanting to engage with passers-by, we were keen to design an interactive display that would attract as much attention as possible. Having used Feonic’s Whispering Window audio equipment in the past, we knew that this would work well in projecting sound externally, yet without impacting the visual element of the work on show. It’s going down a storm and is really a great way of adding an interactive dimension to any window feature.”

British Fashion Week artists

Window Display with Sound. Audio Visual Technology

Selfridges’ Window Production Manager

“Our legendary windows are currently previewing exclusive work by several artists involved in the ‘Britain Creates 2012: Fashion & Art Collusion’ project. The team at Freehand have managed the full audio visual technology requirements for the displays. Including using Feonic Whispering Window audio equipment to attract greater interest from people outside of the store. It has been extremely well received. It is amazing to see the number of people that are attracted to the display by the sound first, and then by what they consume visually.
It’s a great spectacle.

Interactive Audio Visual Display Increases Sales up to 40%

Interactive Retail Display

Giant Video Screen behind a window? Turn the Window into a Speaker

Concluded Brian Smith, Managing Director of Feonic Technology, “Independent research has shown that Whispering Window technology can help increase footfall and sales revenues by as much as 40% during the first week of a campaign. Illustrating the impact this technology can have in creating an immediate wow-factor.
We are pleased that Freehand has supported Selfridges in creating an interactive display using our audio equipment for the British Fashion Council’s project. We are confident it will help turn many more heads during the course of the campaign.”

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